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Bryan R. Luce, PhD, MBA

Bryan R. Luce, PhD, MBA, is Senior Vice President, Science Policy for United BioSource Corporation (UBC). Dr. Luce founded MEDTAP® International (now part of UBC), serving as its Chairman, President, and CEO until 2002. Previously, he held positions as Director of Battelle’s Centers for Public Health Research and Evaluation, Director of the Office of Research and Demonstrations, Centers for Medicare and Medicaid Services, and Senior Analyst, Office of Technology Assessment (OTA) of the United States Congress.

Dr. Luce is a consultant to numerous government agencies as well as pharmaceutical and device firms worldwide, a member or chair of socioeconomic and public health policy advisory boards for several leading pharmaceutical companies, and recently was a member of the Medicare Evidence Development & Coverage Advisory Committee (MedCAC). He is a Senior Scholar with the Department of Health Policy, Jefferson Medical College, an Adjunct Senior Fellow at the Leonard Davis Institute, University of Pennsylvania, and has authored more than ninety scientific publications, including three textbooks on technology assessment, health policy, and cost-effectiveness analysis. He founded the Bayesian Initiative in Health Economics and Outcomes Research.

He is a Past President of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) and, in 2008, received the Society’s Avedis Donabedian Outcomes Research Lifetime Achievement Award. A former Special Forces Officer, Dr. Luce holds the rank as Lieutenant Colonel (Retired), Medical Service Corps, US Army Reserves. His undergraduate and master’s training were at the Universities of Vermont and Massachusetts at Amherst. He received his doctorate from the School of Public Health at the University of California at Los Angeles (UCLA).